Interpret

New Media Measure™: Study of Digital Behaviors, Attitudes and Product Consumption

New Media Measure™ is our syndicated survey of media behaviors, attitudes and product consumption. Designed to keep pace with the changing media landscape, New Media Measure™ supplies advertisers, agencies and content providers with the means to better measure and keep track of fast-changing consumer behaviors.

• Measure media convergence.
• Identify key segments to mitigate audience behavior uncertainties.
• Determine trends in consumption and forecast media shifts.

Interpret places a premium on client service and interaction. Clients receive access to Interpret analysts for inquiry sessions. Interpret’s Custom Research and Consulting Services are also available to provide in-depth analysis of specific topics on a proprietary basis.

New Media Measure™ interface allows for instant access to the database through any browser on any computer with an Internet connection. The portal is capable of in-depth crosstabs as well as more advanced Z-Axis analyses.

New Media Measure™ interpretations are monthly syndicated research from Interpret’s category experts, providing in-depth analyses on trends and market information in Digital Media, Mobile and Video Games

New Media Measure™ intrend reports are robust quarterly data reports focusing on 5 fast-evolving and converging categories of new media consumption: Household Tech, Mobile, Video Games, Social Media, and Digital Entertainment.